Communication & Marketing
Our job first and foremost is to serve our customers, acting as a resource, a leader, a project manager and a problem solver. We value every client relationship and understand that each customer has different needs, ranging from development of a strategic campaign plan to on-site distribution of communications materials to an audience. We are here to serve you in every capacity imaginable.
We take the time to understand your audience, research, and fact-find to identify the best methods to attract more business and communicate your message effectively. Traditionally printed marketing was the popular and sole method of conveying messages to your consumers. However, today we have a variety of opportunities to target key audiences including social media, email outreach, web, radio, TV and print. It is critical that the message you convey in any format or medium is consistent, always.
Another form of outreach is Experiential Marketing, which relies on bringing together five distinct dimensions into one holistic experience:
Feeling. What will it feel like to use your product or service?
Sensing. How do customers physically sense your product?
Thinking. The experience still needs to take into account the rational, logical value of your product or service. How obvious can you make the benefits of your product? Can you illustrate its potential with a demo?
Acting. What behaviors will your product help to facilitate? Changes in behavior can be highly motivational and empowering, such as Nike’s classic Just do it tagline.
Relating. How does your product or service link the customer to others, or even to a projection of their future self?
The premise of experiential marketing is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience. If a brand event stirs positive emotions in people then they are more likely to associate those emotions with that brand.
As the Chinese proverb goes: “Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand.”