Marketing Research & Strategy

Our team works diligently to learn your goals and meet your needs. We understand the importance of tracking response and identifying opportunities for positive long-term change.

Understanding how your market works and what customers want is vital. Industry analysis, desk research and customer research help identify where we can focus your efforts and how to maintain a competitive edge.

While there are many ways to perform market research, we feel the most comprehensive methods include: surveys, focus groups, personal interviews, observation, and field trials. These are cost effective and involve key members of your organization and external clients.

Surveys  – We can analyze a sample group that represents your target market, with concise and straight forward questionnaires.

• In-person surveys are one-on-one interviews typically conducted in high-traffic locations such as shopping malls. They allow you to present people with samples of products, packaging, or advertising and gather immediate feedback.
• Telephone surveys are used to contact existing customers to ask how their service satisfaction rates to perceived deliverables. Using your existing database, we can contact customer and offer personalized satisfaction questionnaires, to help understand and improve overall system performance.
• Mail surveys can offer another channel of consumer outreach and a relatively inexpensive way to reach a broad audience. The key to effective mail surveys is a direct, targeted list.
• Online surveys are a simple, inexpensive way to collect and gather customer opinions and preferences.

Focus groups – We can strategize, coordinate, organize and facilitate focus groups. These sessions take place at neutral locations, with a variety of internal employees, external customers and clients. Focus groups offer a neutral environment and open conversation to hear and understand what internal and public perceptions are of the organization, brand and the future goals.

Personal interviews – Like focus groups, personal interviews include unstructured, open-ended questions. We find they are valuable and effective for individuals who can not attend and business leaders who can speak candidly in a personal setting.

Analysis – After we conduct the marketing research, we take all of the collected information and data, write an overview / executive summary and analysis. Whatever your needs, we can complete a database survey analysis, with information obtained in visual charts, graphs and grids. We also analyze the data from prior surveys to show how your services are progressing or decreasing and offer solutions for overall customer service enhancement and employee recognition. The executive summaries, graphs and charts are supplied electronically, hard copy and / or by presentation. Whatever your final needs are – we are here to deliver!